The #1 Thing Ontario Home Sellers Need To Know About Pricing Right

If you’re thinking of selling your home in today’s market, chances are you want to do it fast — and for top dollar. That’s always the goal. But with the housing market shifting and inventory on the rise, we’re seeing more and more sellers overpricing their homes from the start. The result? Price reductions are climbing — but they don’t have to be.

Recent data from Realtor.com shows February saw the highest number of price cuts for that month since 2019. And 2019 was the last “normal” year in real estate before the pandemic frenzy took over. That tells us we’re returning to a more balanced market — and pricing strategy matters more than ever.

Today’s Market Isn’t What It Was
Gone are the days of bidding wars on almost every listing. Homes aren’t flying off the market for way over asking like they were during the peak of the pandemic. So, if you’re using your neighbour’s sale from 2021 as a benchmark, it may be time to reset expectations.

Here’s the truth: If you overprice your home and then reduce the price later, you may end up walking away with less than if you’d priced it properly from the start. That’s where working with a local expert makes all the difference.

Why Strategic Pricing Is Key
A great real estate agent doesn’t guess your home’s value — they calculate it based on real data, recent sales, and current market conditions. At Team OLIVIERI, we take into account everything from your home’s features and location to buyer demand in your specific neighbourhood.

Sometimes, the smartest move is to price slightly under market value to generate more interest, attract serious buyers, and spark competition. Here’s how we determine the right number:

• We look at actual sales, not list prices. What homes like yours are actually selling for in your area.
• We analyze local trends. What are buyers in Brantford, Hamilton, and the surrounding areas willing to pay right now
• We build a pricing strategy that works. One designed to create urgency and bring in the right buyers from day one.

What Happens When a Home Is Overpriced?
It’s tempting to “test the waters” with a higher asking price — just to see if you get lucky. But that strategy usually backfires. Here's why:

• You miss your target audience. Today’s buyers are savvy and budget-conscious. If they feel a home is overpriced, they’ll likely scroll past it — not try to negotiate.
• Your home sits on the market. The longer a listing stays active without an offer, the more buyers start to assume something's wrong.
• You lose leverage. Homes that linger often sell for less than they would have if priced right the first time.

A recent study by the National Association of Realtors (NAR) shows that homes that sell within the first four weeks typically get full asking price. But once a listing passes that window, the chances of price drops — and lowball offers — increase significantly.

Let’s Get It Right the First Time
Overpricing your home means missing out on qualified buyers, risking a stale listing, and ultimately leaving money on the table. But with the right strategy from the beginning, you can position your home to sell quickly and for the highest possible return.

Thinking about selling your home in Brantford, Cambridge, Kitchener, or anywhere in Southern Ontario? Team OLIVIERI is here to help you get the price your home truly deserves — without the guesswork.

Let’s chat about your home’s current market value and how to get it sold faster, smarter, and stress-free.
Reach out today and let’s build your personalized pricing strategy!

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